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Newspaper
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WazayefMasr started operating on June 2006 as the first and only employment dedicated
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Training Center
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On May 2008, Wazayef Masr added an important branch to its unique services
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The Career Life.com
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The First Permanent Virtual Employment Fair and Career Community In our endeavor
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Events
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Following the successful events that Wazayef Masr sponsored in 2006/2007, |
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 Home > Newspaper
Starting 2006:
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Egypt’s first & only Employment dedicated Newspaper:
Wazayef Masr started operating on June 2006 as the first and only employment dedicated
newspaper in Egypt with a mission of enhancing the employment communication.
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Wazayef Masr's launched its first issue on 31st August 2006 covering 4 major aspects that we saw it's important for the Egyptian market:
• Specialization
- Job Vacancies
- Training Courses Announcements
- Recruitment Tips
- Interview with HR directors and Business leaders
• Consultancy
- Business Leaders & HR Managers interviews to cover the Egyptian labor market update, companies’ hiring policies, sought qualifications, market hiring trends.
- Career tips for candidates; building resumes, interviewing tips, recommended training courses.
- HR related topics; new HR practices, HR events & Trainings.
• Distribution
- Covers all Egypt.
- Distributed as insert in Al Ahram Newspaper covering all Egypt.
- Free distribution of 50.000 issues in A class hot spots (cafes .restaurant, training centers).
- Monthly basis: the first Thursday of each month
• Cost Effective
- WM is almost 40% less costly than other large distribution dailies.
- Reaching the various targeted groups reflecting the company image.
- Long shelf life.
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Integration 2007:
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Starting March 2007, the time was for Wazayef Masr's revolution
The Objectives were to capitalize on the previous success & move to the second phase of Wazayef Masr journey.
1- Moving from Al Ahram insert to be separately published and distributed by Al Ahram.
2- Increasing our market share in other media channels.
3- More interaction with job seekers
4- Integration of services to reach the widest channels
Wazayef Masr Newspaper Content:
• Employment market news (new projects, large scale job openings, new trends,,,)
• Employment related reports & articles (Employment, unemployment, employment laws, working abroad,,,,
• Interviews with employment related characters (Government officials, Business leaders, HR Directors,,,)
• HR & Training articles.
• Career tips for job seekers.
• Career consulting section to reply to job seekers enquiries.
• FREE companies’ employer branding articles where companies can put small articles about their activities
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Wazayef Masr Newspaper distribution
Wazayef Masr enjoys 7 distribution channels covering all Egypt;
• In all Al Ahram outlets in Egypt.
• In addition to free copies to be distributed in A-B class hot spots & gathering places (Cafes, Restaurants, Training Centers,,)
• Distribution of free copies with Mc Donald's delivery.
• "Mostakbalak Ma’a Wazayef Masr" (Your future with Wazayef Masr) weekly program on Nogoom FM radio channel to discuss the vacancies published in Wazayef Masr in addition to discussing employment & HR issues with hosted experts.
• www.wazayefmasr.com presenting the latest issues & vacancies announced in the newspaper.
• Sponsoring most of the Employment Fairs in Egypt.
Wazayef Masr Newspaper duration
• Weekly basis, every Friday
Cost Effective:
• Wazayef Masr prices are reduced by more than 50% after controlling own print & distribution.
• More budget maneuverability
• Same budget, larger ads spaces & more ads frequency.
• Special prices available for long term deals.
Effectively targeted
• Reaching the right job seekers resulting in better feedback for the announced vacancies
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